B2C

Learn the difference between the drinks marketed towards athletes and how you can help your athlete find the right mix for their needs.

Pediatric emergency medicine doctors share the risky summer activities children should avoid and safety tips for parents.

Dr. Jessica Bartley, senior director of psychological services with the USOPC, has a few tips for navigating the end of sport in an athletes' life.

🧠 Learn how Demarcus Lewis of Lexington Highriser Volleyball, fosters mentorship, growth mindset, and positive team culture in youth sports.

We talked to Lanny Bassham of Mental Management Systems to discuss his approach to coaching the mental game and how archers can develop it, plus his advice for implementing this training during competitions.

In the ancient Olympic Games, no medals were awarded. Learn when, why, and how they became one of the most important parts of the Games.

In this article, we’ll cover the shot process from setup to anchor. A separate and more in-depth article to follow will cover shot execution. The following tips will enable them to do so with a little more ease.

One of the most dramatic and consequential shifts in my lifetime in the personal habits of people, including many athletes, is the casual way in which they approach nutrition.

If you’ve tried archery or want to try archery, you’ll be happy to learn that it’s very easy to get started. Finding the time, equipment and place to shoot are easier than you may realize. Don’t believe us? Keep reading.

Boost your swimming performance with these 5 nutrition tips! Learn how proper hydration, protein, carbs, healthy fats, and recovery can make a difference.